These startups present health and diet options for the wellness-conscious

These startups present health and diet options for the wellness-conscious

The wellness trade is gaining momentum every day, spreading consciousness round well being, immunity, diet, and health. With the outbreak of the pandemic, folks, particularly the millennials and Gen Z, are more and more realising the significance of main a wholesome way of life. This has given rise to many startups providing a number of services reminiscent of dietary meals, health gear, wellness dietary supplements, teaching, and session. 

In line with IBEF, the worldwide wellness trade is predicted to succeed in $372 billion in 2022. The Indian wellness market is estimated to succeed in $10.6 billion by 2025, from $110 billion in 2016. 

Here’s a record of startups which are striving to fulfil the health and diet wants of wellness fans. 


Saher Mehdi and Manish Kumar based Wellowise in 2018 with the purpose of stopping way of life ailments and offering precision analysis.

Saher Mehdi and Manish Kumar, Co-founders, wellOwise

The startup gives personalised dietary and complement suggestions nearly to assist folks keep wholesome. It additionally assigns way of life coaches who present medical and health consulting to remain match.

wellOWise works on a subscription-based mannequin and provides two programmes—RewiseTM Primary Programme (priced Rs 12,500) and RewiseTM Superior Programme (Rs 24,000).

wellOWise targets folks of their mid-20s to mid-40s because the founders imagine that is the time when folks want to have interaction in a wholesome way of life and begin taking good care of themselves to scale back their threat of ailments in future.

The startup says it really works with analysis labs within the UK and Turkey.


Gurugram-based well being and wellness startup Wellversed was based in 2018 by Aanan Khurma, Aditya Seth, and Ripunjay Chachan. It’s a client model roll-up for digital-first well being and wellness manufacturers.  

Cricketer Yuvraj Singh with Staff Wellversed

Wellversed sells merchandise within the well being and wellness classes, reminiscent of well being dietary supplements, private health gadgets, practical pores and skin and hair care merchandise, practical meals, OTC medical merchandise, and way of life well being merchandise.

It acquires, operates and scales up high-potential digital-first manufacturers to construct a modern-day ‘Unilever-style’ home of manufacturers for well being and wellness.

At the moment Wellversed owns 4 manufacturers: Wellcore, Zero Sugar, Ketofy, and YouWeFit.

The startup has innovated an inside tech device named WINCI, named after Leonardo Da Vinci, to assimilate inventive and analytical info in a single place to create long-lasting manufacturers.

Wellversed is backed by outstanding traders, reminiscent of Jubilant, Huddle, and Indian Cricketer Yuvraj Singh, and main angels reminiscent of Alok Mittal, Govind Rajan, Sanil Sachar, Rohit Chanana, and Tejinderpal Miglani.


Mumbai-based StepSetGo is a health app based by Shivjeet Ghatge, Misaal Turakhia, Zaheer Khan, and Abhay Pai in January 2019. It gives customers with enjoyable incentives for investing in their very own health.

Cricketer Zaheer Khan

Indian cricketer Zaheer Khan is the face of the enterprise, which goals to make workout routines enjoyable, simple, and long-lasting.

The app retains monitor of the variety of steps a consumer takes in a day and pays them with cash, which may be redeemed on the in-app ‘Bazaar’. StepSetGo’s Bazaar provides well being and wellness merchandise and digital devices.

The app is out there for each Android and iOS customers and has a 4.4 score on Play Retailer and a 4.8 score on App Retailer. It has round 1.2 million energetic month-to-month customers and 9.5 million downloads.

StepSetGo appeals to a various viewers—college students, homemakers, police personnel, and company honchos.

StepSetGo has received the Atma Nirbhar Bharat Innovation Problem within the well being and health class and has crossed Aarogya Setu by way of consumer engagement.


Gurugram-based MyHealthBuddy, based in 2017 by Asheesh Grewal, helps folks join with way of life coaches and keep match.

Asheesh Grewal, Founder, MyHealthBuddy

It gives holistic and personalised way of life teaching to assist folks shed pounds, keep a wholesome way of life and a very good weight-reduction plan, and keep away from way of life ailments.

The options are designed to concentrate on essential points of well being and health, together with train plan, sleep high quality, stress administration, weight-reduction plan plan, and behavior formation.

MyHealthBuddy focuses on ladies’s well being and helps ladies take care of postpartum despair and weight points, hypothyroidism, and PCOD.

The startup fees Rs 7,500 to Rs 10,000 for its on-line providers, relying on the wants of the customers. Aside from India, it additionally has a consumer base in New Zealand, Australia, and the US. Worldwide purchasers are charged between Rs 10,000 and Rs 15,000.


Delhi-based ParaFit Delivers, based in 2018 by Paraj Primlani, is a well being and diet startup that provides curated meals together with customised weight-reduction plan plans, methods, recipes, and coaching.

Paraj Primlani, Founder & CEO, ParaFit

By the startup’s app, customers can monitor their diet, weight-reduction plan, and step-count and likewise get entry to wholesome recipes.

Customised weight-reduction plan plans and supply of wholesome meals can be found in Delhi, Gurugram, Ghaziabad, Noida, and Faridabad.

Customers can choose plans based on their wants, and a nutritionist is assigned to assist customise their weight-reduction plan. No less than 5 weight-reduction plan plans are provided in several classes, reminiscent of diabetes and PCOS. 

The startup says it has efficiently ‘remodeled’ over 7000 customers. In line with the corporate, greater than 50 % of its income comes from subscription plans, whereas the remaining comes from meals supply and on-line diet session.

(The story was up to date to replicate Wellversed’s present suite of providers, as per the corporate’s inputs.)

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